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Startups·1 min read

GIVA raises $100M from Multiples PE to expand jewellery business

Bengaluru-based jewellery brand GIVA has raised $100 million from Multiples PE to build its leadership team, expand manufacturing and grow offline stores.

Assortment of everyday silver and gold-toned jewellery pieces displayed on a neutral background.
Image: YourStory

Bengaluru-based jewellery brand GIVA has raised $100 million from Multiples PE, the company announced. The fresh capital will go toward strengthening its leadership team, expanding manufacturing and deepening its offline presence.

Founded in 2019, GIVA focuses on everyday-wear jewellery. Its customers are primarily Indian consumers, who buy pieces both for themselves and as gifts.

Where the money will go

The company has outlined three priorities for the funding. The first is hiring and building out senior leadership as the business grows. The second is expanding manufacturing capacity. The third is growing its physical footprint, a sign that the brand wants to complement its existing channels with more offline touchpoints.

Why it matters

The round is a sizeable bet on everyday and gifting-led jewellery in India, a category where consumers increasingly look for lighter, more affordable pieces for regular use rather than only occasion-based purchases. Backing manufacturing and stores suggests GIVA is moving to control more of its supply chain and customer experience as it scales.

The company has not disclosed further details on valuation or timelines in the information available. Further specifics on store rollout and production plans are expected to emerge as the brand deploys the capital.

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Tags:givamultiples pejewelleryfundingindiad2c

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