VCAT.AI's CREAGEN Lab Posts 343% Revenue Growth in AI Video

CREAGEN Lab, the AI video production service of the all-in-one AI marketing agent VCAT.AI, says its revenue through October this year has grown 343% compared with its full-year revenue in 2025. The figure comes just over a year after the service launched, and the company attributes it to surging demand from businesses that want to make commercial ads and broadcast content with generative AI instead of live-action shoots.

Adoption is accelerating in ads and broadcasting

The Korea Creative Content Agency's analysis of the content industry for Q4 and full-year 2025 shows generative AI usage at 40.9% in advertising and 31.9% in broadcasting and video. As AI moves from rough drafts to content that actually goes on air, buyers expect consistent product shapes and colors and precise scene direction. Traditional productions involving casting, location shoots and post-production can take weeks, which is why demand is growing for specialists who can cut cost and time while meeting brand guidelines.

CREAGEN Lab is built on CREAGEN, a proprietary AI video agent that handles planning, generation and editing in a single environment. The system includes about 30 global video and image generation models to help keep a brand's tone and manner intact. Professional producers with directing experience oversee the whole process. The company says it recently took part in the AI production workflow for the historical drama Sanada Yushishi on Japan's TV Asahi, validating its technology in a demanding broadcast setting.

Training clients to produce in-house

Beyond outsourced production, CREAGEN Lab runs an AI production onboarding program. Client teams practice in the same AI tools used on their projects, with training and infrastructure provided so they can build in-house production systems. Parent company VCAT.AI automates marketing from market research through video production and channel management, and its enterprise clients include Naver, Audi, LG Display, Bodyfriend and Mom's Touch.

CEO Jung Beom-jin said the key competitive edge in AI video is the combination of in-house solution development and professional production skills that deliver true broadcast quality. He said the company aims to move beyond a simple agency model toward technology-led production partnerships and to lead industry standards.