startups.st brings its AI coaching programs to private firms

Five stages

The process has five steps. It starts with a diagnosis of the participant's starting point and goals. A roadmap then defines which AI solutions to apply and in what order. Training follows in four-hour sessions that mix in-person and online formats depending on need. The implementation phase includes ten hours of one-to-one support with a mentor. Finally, participants present real results and receive a certificate.

Planned applications include an assistant that drafts and answers emails and reports in minutes, automation of repetitive tasks such as summaries, meeting minutes and follow-ups, and data and spreadsheet analysis without technical skills. The program also covers creating content, presentations and proposals, preparing meetings, supporting decisions, and improving CVs and personal branding.

A real example

The program cites Sara Márquez of Grupo Laura Otero, who built an internal app called Grulla with the help of Claude. The tool is already running and is used daily by 47 people at the company.

"I automated tickets, payroll, communications, time tracking and projects with Gantt charts and role-based permissions, all with the help of licenses and Claude's technical manual," Otero says.

The case, according to the organizers, shows that AI can go well beyond its typical uses, letting businesses build their own tools, transform internal processes and answer specific needs.