Osegi
Mobile·1 min read

SFR TV app arrives on Apple TV, letting you ditch the decoder

SFR has launched its TV app on Apple TV. SFR and RED customers can return their decoder, provided they pay a monthly option and already own Apple's box.

An Apple TV box and remote next to a television showing the SFR TV app interface.
Image: Frandroid

SFR has finally released its TV app on the Apple TV App Store. It is available now to SFR customers and to subscribers of its low-cost brand RED, and it allows them to give back the TV decoder supplied with their plan.

According to SFR, the app provides the channels included in the subscription, the video-on-demand catalogue (films and series to rent or buy), live TV controls such as pause and rewind, and the ability to start recordings. It requires an Apple TV running tvOS 16.7 or later.

What it replaces, and what it costs

The app replaces only the TV decoder, the box that displays the channels. The internet box remains essential because it provides the connection, and the app requires an SFR or RED subscription. Access goes through the Multi TV on connected TVs option, billed at 5 euros per month on most SFR plans and 3 euros at RED. It is included in the Box SFR Premium and SFR Fibre Sobriété offers.

Late to the party

SFR was the last of France's four major operators to skip tvOS, even though its app has run on Samsung TVs since 2019 and on Android TV since autumn 2024. Bouygues Telecom has offered its B.tv app since late 2017, Free followed with OQEE in 2021, and Orange made it possible in 2024 for its TV service to work without a decoder. SFR therefore arrives nine years after Bouygues Telecom.

The news mainly benefits customers who already own an Apple TV and were tired of juggling two boxes and two remotes, or of casting from an iPhone via AirPlay. For everyone else, buying an Apple TV at 349 euros just to return a decoder that comes with the subscription makes little financial sense.

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Tags:sfrapple tvsfr tvred by sfrtvosset-top box

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