AINov 11, 2026, 12:37 PM UTC·1 min read

OpenAI launches Businesses beta to let firms claim ChatGPT profiles

OpenAI is rolling out "Businesses" in beta inside ChatGPT, letting companies claim profiles, update their details and track how users engage.

Image: The Economic Times

OpenAI said on Tuesday that it is launching "Businesses" in beta within ChatGPT, a feature that lets companies claim and manage their own profiles in the chatbot. Firms can update the information shown about them and track how users engage with their listing.

The move gives brands a direct line into ChatGPT, where people increasingly ask questions about products, services and companies. Until now, businesses had no official way to correct or maintain what the assistant shows about them. Claimed profiles are meant to close that gap by putting accurate, company-supplied information in front of users.

AI agents for US ecommerce

Alongside the profile tools, OpenAI is adding AI agents aimed at ecommerce companies in the United States. The company framed the launch as part of its push to make ChatGPT more useful for commercial activity, not only for answering general questions.

The engagement tracking is a notable part of the package. It suggests companies will be able to see how users interact with their presence inside ChatGPT, which could help them judge whether the channel is worth the effort, much as businesses already do on search engines and social platforms.

What it means

For businesses, ChatGPT is becoming another place where customers discover and evaluate them, alongside search and marketplaces. Being able to claim a profile and keep it current may soon be a basic task for marketing teams, comparable to maintaining a business listing on a map service.

The feature is in beta, so its scope and the way it works may change as OpenAI collects feedback from early users. The agents are initially limited to US ecommerce firms, which means companies elsewhere will have to wait for any broader rollout.

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Tags:openaichatgptbusinessesai agentsecommerce