Oura to Acquire AI Health Startup Counsel Health for $625M
Smart ring maker Oura is buying AI health startup Counsel Health for $625 million, aiming to turn wearable data into doctor-backed care for its users.
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giftdetect· the right gift in minutesOura, the maker of the smart ring, is acquiring AI-powered health startup Counsel Health for $625 million. The company says the deal will let users do more than track their health data: they will be able to get medical support based on it. The transaction is expected to close before the end of 2027.
Counsel Health runs a platform where AI answers health questions and, when needed, connects people with doctors. Users receive personalized health guidance and can speak to licensed physicians. Counsel's services were added to the Oura app in June.
What changes after the deal
Once the acquisition is complete, the two companies plan to expand their collaboration across preventive care, urgent health needs, specialty treatment and chronic disease monitoring. Oura intends to combine the data collected by its rings with physician support to offer a broader range of health services.
Counsel will keep serving its existing and new enterprise customers. CEO Muthu Alagappan will become Oura's executive in charge of clinical AI, and Counsel's 70 employees will join the Oura team.
Funding and financials
Counsel raised a $25 million Series A about a year ago, led by Andreessen Horowitz (a16z) and GV. According to PitchBook, its total funding stands at $36 million, so the price represents a substantial multiple of the capital raised.
Oura is buying from a position of strength. In the quarter that ended September 30, its revenue rose 153% year over year to $533 million, and revenue for its 2026 fiscal year came to roughly $1.75 billion. After a $900 million funding round in October 2025, the company was valued at $11 billion.
The deal signals that wearable makers want to move beyond metrics and into healthcare services, using the data on their devices as the entry point.
Apps worth a look
SUMO: the number puzzleTap the right tiles, add them up, hit the target. Easy to learn, hard to master. Free, for all ages.
Dialo: learn languages by speakingTalk to an AI conversation partner; every sentence comes back corrected and explained in your language. 9 languages, A1 to C2.
ediviewer: read EDI files like documentsOpen EDIFACT and X12 messages, see every segment explained, convert to JSON/XML, export PDF and Excel. Runs locally, no upload.
giftdetect: the right gift in minutesPick who it is for, the occasion and their personality. The search engine reads product descriptions from local shops and ranks what fits. Free, no sign-up.
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