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Startups·1 min read

Parloa Deepens OpenAI Partnership With Early Model Access

Berlin startup Parloa expands its OpenAI partnership: early access to new models, joint enterprise customers and a new sales channel, with a focus on the US.

Parloa CEO Malte Kosub next to the OpenAI logo, illustrating the Berlin startup's expanded AI partnership.
Image: Business Insider

Berlin-based AI startup Parloa is expanding its partnership with OpenAI. The two companies plan to win large international customers together and to develop AI agents for customer service further, with the US market high on the agenda.

What Parloa gets

Parloa will receive early access to new OpenAI models, before they become publicly available. The development teams also want to work together to make AI agents faster, more reliable and cheaper. In addition, Parloa is to be listed in the OpenAI Marketplace, a platform on which companies can discover and use AI applications.

For Parloa, this is above all an additional sales channel. Instead of approaching prospective customers only on its own, the startup could offer its platform through OpenAI's ecosystem as well.

Kosub: Germany needs more ambition

Parloa founder and CEO Malte Kosub says Germany should think bigger. "We have to be more ambitious in Germany. We have to aim to build global market leaders," he told Gründerszene when the deal was announced.

He also rejects the common complaint about a funding gap as an excuse. "I don't believe a lack of capital is the biggest problem for German startups. You can raise capital globally and still build your company in Germany," Kosub said.

The partnership did not come together overnight, according to Kosub: "We didn't develop this partnership in 30 days. There is a lot of joint work behind it." His general advice for dealmakers is that it is about give and take.

One detail stands out: despite the close cooperation, Kosub has never met OpenAI CEO Sam Altman in person. Asked about it, he laughed and answered no.

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Tags:parloaopenaiai agentscustomer serviceberlinstartup

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