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Startups·1 min read

General Translation Raises $27m for Localization, Backed by a16z

Localization startup General Translation has raised $27m with backing from a16z. Ramp, Okta and ClickHouse are among its customers, the company says.

A globe made of speech bubbles in different languages, symbolizing software localization and translation.
Image: techinasia.com

General Translation, a localization startup backed by Andreessen Horowitz (a16z), has raised $27m in new funding.

The company says its customers include fintech firm Ramp, identity provider Okta and database company ClickHouse. The names point to a focus on software companies that need to serve users in several languages.

Why it matters

Localization, the work of adapting software, websites and documentation for different languages and markets, is a recurring cost for companies that sell globally. Startups in the field are betting that modern tooling can make that work faster and easier to maintain as products change.

The backing from a16z and a customer list that includes well-known tech brands suggest investor appetite for this part of the software stack remains strong.

What we don't know yet

Details such as the funding round's stage, the full list of investors, the valuation and the company's plans for the money were not part of the information available. Nor were specifics about the product's features or pricing.

What is clear is that General Translation now has fresh capital and a set of recognizable customers as it competes for a share of the localization market.

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Tags:general translationa16zlocalizationfundingrampokta

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