EveryWill: Free Wills Platform Draws $2B in Charity Pledges
EveryWill says more than 230,000 people in Australia and New Zealand have written free wills on its platform, pledging $2 billion to charity.
EveryWill, a free digital wills platform, says more than 230,000 people in Australia and New Zealand have used it to write their wills and pledge a combined $2 billion to charity. The company stresses that these are future gifts promised in wills, not money charities have already received.
The startup grew out of a personal experience. Founder Wong, then a corporate lawyer, was helping his family after a loved one died and struggled to find a fair funeral price. “It’s hard enough losing someone without having to play detective on prices,” he said. In 2017 he left his job and launched Gathered Here, a funeral comparison platform. Four years later he applied the same thinking to another task people often put off: writing a will.
Charities pay, individuals do not
Wong built the platform after talking to charities about how they handle bequests. Fundraisers would meet supporters, ask about leaving a gift, then follow up to learn whether a will had been written. A pledge could take years to become a donation, and charities had trouble tracking commitments. “These teams do work that matters, and they were flying blind,” Wong said.
EveryWill therefore charges charities, not users. Charities pay for branded platforms, advertising opportunities and information about pledged gifts and donors, which helps them track commitments as they are made.
For individuals, writing and updating a will is free. Users complete the process online in around 10 minutes, then print the document and arrange for it to be signed and witnessed. Estate lawyers designed the wills. The platform also donates $1 to charity for every will written.
Growth and US launch
Charity partnerships have risen from 74 at the end of 2021 to more than 1,400. EveryWill has now launched in the US.
Wong says the headcount matters more to him than the dollar figure. “The dollars get the attention, but the number I think about is 230,000,” he said. “That’s 230,000 families who won’t have to guess what someone wanted.”
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