Avito Ads Launches Ad Network to Reach Users Beyond Its Platform
Avito Ads has launched an Ad Network that shows banners to Avito's audience on partner sites and mobile apps, using the platform's familiar targeting settings.
SUMO· the number puzzle
Dialo· learn languages by speaking
ediviewer· read EDI files like documents
giftdetect· the right gift in minutesAvito Ads has launched an Ad Network, a new tool that lets advertisers reach the platform's audience on partner websites and mobile apps. Banners can appear on external sites such as Pikabu, MK.RU, Mail.ru and Kinoafisha, while advertisers keep using the targeting settings they already know from Avito.
The idea is to stay in front of buyers who do not decide right away. People compare offers, read news and browse other sites, and repeated contact with an ad keeps a brand visible and reminds users of an offer during the selection process.
Targeting options
According to the company, audience selection relies on more than 40 related categories. The algorithms analyze a user's life context rather than a single action: someone looking for an apartment may be linked to renovation, interior design and furniture. More than 30 behavioral signals, analyzed in anonymized form, include items added to favorites, filters used and search queries. Advertisers can also combine around 7,000 targeting options covering geography, demographics, income level and interests.
Where it fits
Avito describes use cases across the sales funnel. For long-cycle purchases such as cars, repeat impressions maintain contact while users browse elsewhere. In categories like electronics, sporting goods and furniture, they can bring shoppers back before a final decision. Retailers can target an audience built from their own customer base to encourage repeat purchases, and a user's interest in buying a home can inform ads for mortgages, insurance or interior design services.
Two banner formats are available. Campaigns are managed from the usual Avito Ads account, with statistics on clicks, impressions and conversions. Avito selects the partner sites itself, and its algorithms moderate them against Brand Safety requirements so ads do not appear next to unwanted content.
The Ad Network is available to legal entities through the Avito Ads account or a personal manager. The company says the functionality will expand in the near future.
Apps worth a look
SUMO: the number puzzleTap the right tiles, add them up, hit the target. Easy to learn, hard to master. Free, for all ages.
Dialo: learn languages by speakingTalk to an AI conversation partner; every sentence comes back corrected and explained in your language. 9 languages, A1 to C2.
ediviewer: read EDI files like documentsOpen EDIFACT and X12 messages, see every segment explained, convert to JSON/XML, export PDF and Excel. Runs locally, no upload.
giftdetect: the right gift in minutesPick who it is for, the occasion and their personality. The search engine reads product descriptions from local shops and ranks what fits. Free, no sign-up.
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