Ploot raises €400,000 led by Angels Capital for AI sales leads
Spanish startup Ploot has closed a €400,000 round led by Angels Capital. Its AI tracks buying-intent signals so sales teams can contact the right companies at the right time.
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giftdetect· the right gift in minutesPloot, a startup that uses artificial intelligence to spot buying-intent signals among companies, has closed a €400,000 funding round led by Angels Capital. Juan Pablo Tejela, co-founder and CEO of Metricool, also took part.
The company was founded by Marc Jardí, who is 25. Its platform monitors the market continuously and looks for signals that can foreshadow a purchase decision, such as visits to a website, the closing of an investment round, interactions with competitors or changes in the management team.
A response to automated outreach fatigue
Ploot is positioning itself against a backdrop of saturated, automated commercial messaging. Instead of mass prospecting, it argues for more precise outreach tailored to the intent signals of each sector, helping sales teams anticipate customer needs, pick the best moment to get in touch and prioritise the opportunities with the most potential.
According to the company, its clients get up to six times more replies than with other cold-prospecting strategies. The platform has so far identified more than 23,000 sales opportunities, a figure that quadrupled in the last quarter compared with the previous one. Those leads have helped generate more than €3 million in revenue for clients.
“Our goal is simple: to identify who is most likely to buy before anyone else. Selling shouldn't be about trying your luck, but about knowing where the opportunities are and going after them at the right moment,” said Jardí, founder and CEO of Ploot.
Pepe Peris, managing director of Angels, said the firm focuses above all on the number one in a company, and that Jardí's vision and ambition were decisive in its decision to invest.
What the money is for
The funding will let Ploot expand its team, improve its ability to detect commercial opportunities and develop its AI-based sales agent.
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