Osegi
Business·1 min read

Yandex Plus Points Can Now Be Spent at Yandex Pay Partners

Yandex now lets Plus subscribers redeem points at more than 10,000 Yandex Pay partners, in online stores, apps and at physical checkouts.

Smartphone showing a Yandex Pay checkout screen with an option to spend Yandex Plus points at a store payment terminal.
Image: vc.ru

Yandex has opened up its loyalty currency: Yandex Plus points can now be spent outside the company's own services, at partners of the Yandex Pay payment service. The company says redemption is available at more than 10,000 partners, covering online shops, mobile apps and in-store checkouts.

Among the participating businesses are Burger King, Neftmagistral, Technopark, Karo, Rendez-Vous, L'Occitane-style beauty retailer Il de Beauté, Pegas Touristik and Ozerki, along with others.

How it works

Redeeming points requires an active Yandex Plus subscription. When paying on a website, the customer selects Yandex Pay and turns on the "Spend points" option. In a physical store, the shopper scans a QR code at the checkout.

Users cannot choose how many points to spend. The system decides automatically and applies, in the company's words, "either all available points or the maximum possible number". Whatever part of the price remains can be paid with a card from any Russian bank that has been added to Yandex Pay.

There is one limit: for a single purchase, a customer can either spend points or earn points back as cashback, not both.

Context

The change follows a step taken in summer 2026, when Yandex Pay let users at the top tier of the loyalty programme convert Plus points into rubles. Spending points at partners extends that flexibility to all subscribers and moves the points closer to a general-purpose payment tool rather than a perk tied to Yandex's own ecosystem.

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Tags:yandexyandex plusyandex payloyalty programpayments

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