StartupsNov 12, 2026, 3:03 PM UTC·1 min read

Wildberries tests cash payment at pickup points via terminals

Wildberries is trying something unusual for a big marketplace: letting people pay cash for orders at pickup points. The pilot runs in 30 locations in Serpukhov.

A customer inserting banknotes into a self-service payment terminal inside an online marketplace pickup point. — Image: rb.ru

Wildberries, one of Russia's biggest online marketplaces, has started testing cash payment for orders at its pickup points. The catch: you don't hand the money to the staff. You feed it into a self-service terminal.

According to the company, the pilot covers 30 pickup points (known in Russia as PVZ) in the town of Serpukhov. To accept the banknotes, Wildberries brought in Elexnet, a Russian network of payment terminals.

How does cash payment at Wildberries work?

When placing an order, the customer picks cash as the payment method. At the pickup point, they show a QR code to the employee, who checks the order details. After inspecting or trying on the item, the customer opens the Wildberries app and scans a QR code with the camera of the payment terminal.

The order appears on the terminal's screen. The customer then puts the required amount into the bill acceptor, and the employee hands over the goods. It is also possible to change the payment method right at the moment of pickup.

Other pickup experiments

This is not the only format Wildberries is testing. On 5 October the company launched a trial of delivery through a mobile pickup point, a converted shop van. The pilot runs in the Tver region together with the regional industry ministry.

Residents order on the website or in the app, choose courier delivery and enter their home address. The goods first arrive at the Wildberries pickup point in the village of Krasny Kholm. The van then collects the orders there and drives them to smaller settlements.

The company has not said whether the cash option will expand beyond Serpukhov.

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Tags:wildberriescash paymentmarketplacerussiae-commerceelexnet