Alexa for Shopping arrives in Turkey as a free beta in Amazon's app
Amazon Türkiye has opened its AI shopping assistant, Alexa for Shopping, to anyone signed in. You chat with it to compare products, find gifts and size up reviews.
SUMO· the number puzzle
Dialo· learn languages by speaking
ediviewer· read EDI files like documents
giftdetect· the right gift in minutesIf you have ever stared at ten near-identical kettles and wished someone would just tell you which to buy, Amazon Türkiye now has a chatbot for that. Alexa for Shopping, an AI shopping assistant, has launched in Turkey as a beta.
It is free for every user signed in to an Amazon account, and it works through the Amazon Türkiye mobile app and Amazon.com.tr. You type questions in plain language. Researching a new product category? Ask what to look for, such as capacity, power or ease of use. Shopping for a gift? Give it an age and some interests and it suggests options. Stuck between two products? It compares their features, prices and the points that come up most in customer reviews.
According to Amazon, the beta draws on product information from Amazon Türkiye, millions of customer reviews and data from across the internet, and combines them to make buying decisions easier.
How do you use Alexa for Shopping in Turkey?
In the mobile app, tap the Alexa icon in the bottom right corner of the screen. On the website, use the Alexa area at the top of Amazon.com.tr.
Do Turkish shoppers want AI help?
Amazon points to its E-Ticaret Standartları Endeksi (E-Commerce Standards Index) survey, commissioned from Veri Enstitüsü. In August 2026 it polled a sample of 2,530 people representing Turkey. Of those who had shopped online in the previous six months, 50% said they were open to AI-powered shopping features. The most wanted uses were price tracking (33%) and summaries of customer reviews (27%).
Burak Erdem, Amazon Türkiye's country manager, said the Alexa shopping experience has been used by more than 350 million customers worldwide over the past 12 months. He added that it will keep being developed with user feedback and new features.
Apps worth a look
SUMO: the number puzzleTap the right tiles, add them up, hit the target. Easy to learn, hard to master. Free, for all ages.
Dialo: learn languages by speakingTalk to an AI conversation partner; every sentence comes back corrected and explained in your language. 9 languages, A1 to C2.
ediviewer: read EDI files like documentsOpen EDIFACT and X12 messages, see every segment explained, convert to JSON/XML, export PDF and Excel. Runs locally, no upload.
giftdetect: the right gift in minutesPick who it is for, the occasion and their personality. The search engine reads product descriptions from local shops and ranks what fits. Free, no sign-up.
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