Titan OS raises $46 million to take its smart TV OS abroad

Growth in users and partners

Titan OS says it now serves 30 million users, up from 18 million a year ago. That includes acting as a sales partner for TiVo in some regions and for Tubi in the U.K. Sharp, AOC, Vestel and Skyworth have joined as partners over the past year, and Philips has dropped Google TV for its 2026 models in favor of Titan OS.

The pitch to TV makers is better value from each set sold: the operating system lets them earn money through partnerships with FAST (free ad-supported television) channels and ads across screens. A larger footprint also gives advertisers more reach and better audience engagement metrics. "Our bread and butter is the monetization of our inventory on our own network," said CFO Hyoung-Ung Kim, adding that greater reach attracts more sales partners and agencies.

Where the money goes

Headcount has grown to 250, and a new London office will focus on advertising, joining sites in Barcelona, Amsterdam and Taipei. The first priority for the new funds is content discovery, using interface changes and AI, plus more content partners such as FAST channels. Tobias Pfalzgraff, SVP of people and marketing, said Titan OS has no content offering of its own, unlike Google's push toward YouTube, so it can stay impartial. AI will also be used for ad recommendation and segmentation.

The company, dominant in Europe, believes few manufacturers build their own operating systems and that more will follow Philips. Kim said rising chip prices amid the AI boom have pushed manufacturers to lean harder on revenue-sharing partners as TV hardware remains a low-margin business.