Sachin Tendulkar Backs Hitwicket Maker Metasports Interactive
Cricket icon Sachin Tendulkar has joined Hitwicket developer Metasports Interactive as a strategic investor, as it targets 100 million downloads.

Sachin Tendulkar has joined Metasports Interactive, the company behind the cricket game Hitwicket, as a strategic investor. The move backs the studio's goal of reaching 100 million downloads.
A famous name for a crowded market
The investment comes as competition in India's gaming industry keeps growing. Studios are fighting for players' attention, and a recognisable cricket name can help a game stand out in a category where the sport already commands a huge audience.
The announcement describes Tendulkar as a strategic investor, which suggests a role beyond a purely financial one. The material available does not disclose the size of the investment or the terms of his involvement.
What it means
For Metasports Interactive, the backing adds visibility and credibility as it pursues a 100 million download target. For the wider Indian gaming sector, it is another sign that cricket-linked titles and high-profile investors remain a draw as more companies chase the same players.
Whether the partnership translates into faster growth will depend on how the company uses the support in the months ahead. Details on product plans or marketing tied to the investment have not been shared.
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