EGG UP Launches WEARLOG to Track Rented Garments for TV Stylists
Korean fashion-tech startup EGG UP has launched WEARLOG, an app that records who held a rented garment and when, plus PETO, a consumer outfit-advice service.
EGG UP, a fashion-tech startup based in Goyang, South Korea, opened two services on 1 November: WEARLOG, a garment-management tool for costume teams, and PETO, an outfit-judging and styling community. The company announced the launch on 3 November.
WEARLOG targets a familiar dispute in broadcasting. When a jacket rented from a costume shop comes back stained, nobody can say whether the mark appeared during filming, at the dry cleaner, or was already there. Stylists often end up paying for the damage themselves.
How WEARLOG works
The app logs a garment's journey between rental shop, stylist and laundry, with rentals, returns and cleaning history on a single screen. A stylist can invite a partner laundry through a QR code, so the rental shop and the cleaner see the same record. Because the log shows who held the item and when, it can serve as evidence if something is lost or damaged. The company also wants to cut repetitive tasks such as double-booked costumes, mistakes in performers' sizes, and emailing outfit photos as documents.
The problem extends beyond TV sets. According to the Korea Consumer Agency, 42.9% of 3,875 laundry-related disputes filed between 2022 and September 2024 ended without anyone being found responsible. EGG UP attributes this to the lack of records of where clothes have been.
PETO for everyday users
PETO is aimed at general consumers. Users upload a photo of an outfit or ask a question, and the service judges whether the look suits the weather, the venue and how others will see it. A community feature lets designers, stylists, rental shops and fashion fans post looks for occasions such as weddings and job interviews. The two products are linked: if an outfit seen on PETO is available at a rental shop using WEARLOG, users can request it directly.
EGG UP was founded in January by CEO Kang Hye-sun, who has worked 23 years as a broadcast stylist and also in clothing sales and production. She designed a costume-management system for TV and holds a patent for it. The company received venture business certification (innovative growth type) in July and is now recruiting costume rental shops, stylists, laundries and emerging designer brands.
Apps worth a look
SUMO: the number puzzleTap the right tiles, add them up, hit the target. Easy to learn, hard to master. Free, for all ages.
Dialo: learn languages by speakingTalk to an AI conversation partner; every sentence comes back corrected and explained in your language. 9 languages, A1 to C2.
ediviewer: read EDI files like documentsOpen EDIFACT and X12 messages, see every segment explained, convert to JSON/XML, export PDF and Excel. Runs locally, no upload.
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