Bijnis Rebrands as Zorit, Raises ₹27 Cr for B2B Quick Commerce

Delhi-based B2B ecommerce startup Bijnis has rebranded as Zorit and raised ₹27 crore in a round led by Sparrow Capital. The company is doubling down on an inventory-led quick-commerce model that supplies neighbourhood retailers from local dark stores.

Existing investors Info Edge and WaterBridge Ventures took part, along with Better Capital and angel investors including Shaadi.com founder Anupam Mittal, the founders of Shiprocket, Xpressbees CEO Mohit Sardana and SoftBank's Sarthak Misra, according to the company's press note. The money will go toward quick-commerce infrastructure, a wider product assortment and deeper engagement with retailers in its markets.

From marketplace to dark stores

Founded in 2015 by Siddharth Vij, Chaitanya Rathi, Siddharth Rastogi and Sachin Chauhan, the company first built a digital marketplace linking manufacturers with retailers. It moved to the inventory-led model in late 2024. As Bijnis it had raised more than $43 million, including a $30 million round, but it ran into severe operational and financial trouble by 2023. Info Edge wrote off its entire ₹76.6 crore investment that year, citing continued cash burn, limited cash relative to potential buyback liabilities and uncertain fundraising prospects.

Retailers can now order from locally stocked dark stores with delivery in as little as 60 minutes. The earlier online B2B model took seven to eight days, while local wholesalers typically deliver in 24 to 48 hours.

Claimed traction

Zorit says it runs 12 dark stores across 12 cities and has reached ₹120 crore in annualised sales. Nearly half of its stores have broken even, including the cost of liquidating unsold inventory, the company said. Monthly ordering frequency is up fivefold versus the previous model, and retention beyond the sixth month has improved fourfold.

Cofounder and CEO Siddharth Vij said nearly 60% of its retailers had never used an online B2B platform before. Kitty Agarwal, partner at Info Edge Ventures, said the manufacturer-first approach had evolved into a quick-commerce layer that gives small retailers wide assortment with speed, while creating deeper demand for manufacturers.

The figures are company-reported and have not been independently verified.