Tesla Cybertruck to End Production in 2027 as Cybercab Takes Over

Sales never matched the vision

The Cybertruck had a brief burst of popularity early in its run, but interest faded. Sales never reached the level Musk and Tesla envisioned when the vehicle was first shown as a concept in 2019.

According to Cox Automotive, the Cybertruck recorded 4,323 sales in the third quarter of this year and 11,586 units from January through September. Tesla does not report Cybertruck sales separately, but industry estimates put total deliveries at roughly 70,000. By comparison, the Model 3 and Model Y sell in the hundreds of thousands every quarter.

The move also underlines that electric pickups have not taken off as manufacturers hoped. Ford discontinued the F-150 Lightning last year after weak sales and rising costs.

Orders and prices already shifting

Around the time of Musk's announcement, Tesla stopped taking orders for the entry-level Dual-Motor All-Wheel Drive version. Only the Premium and Cyberbeast trims remain available on its website.

Prices for those models have also gone up. The Premium AWD now starts at $92,490, up from $89,990, while the Cyberbeast costs $102,490, up from $99,990. It follows a similar increase in August.

The Cybertruck did introduce steer-by-wire and a 48-volt low-voltage architecture to a mass-market vehicle. Whether other automakers adopt those technologies remains to be seen.