Stoa Raises Funding from 212 for AI Hardware Marketplace
San Francisco-based Stoa, a trading and pricing platform for GPUs and other AI hardware, has secured an investment from 212. Financial terms were not disclosed.

Stoa, a platform for trading and pricing AI hardware, has announced an investment from venture firm 212. The financial details of the round have not been disclosed.
The company says it will use the money to improve its products, expand its engineering and data teams, grow its network of buyers and suppliers, and extend its reach in international markets.
Spot market and price index for GPUs
Founded in 2026 by Berat Çelik, Eren Berke Sağlam and Kaan Yiğit, Stoa is based in San Francisco and took part in Y Combinator's summer 2026 program. It focuses on physical AI hardware, GPUs above all, and runs two products: Stoa Markets and Stoa Intelligence.
Stoa Markets connects companies that want to buy hardware with verified suppliers. It coordinates the process from collecting competitive offers to closing the deal, and brings inspection, shipping, insurance and financing into the flow through partners.
Stoa Intelligence offers price indices and valuation data so companies can track the market value of the hardware they own. Equipment is priced by model, configuration, condition and age. According to Stoa, the pricing data comes from transactions completed on its own platform.
Managing hardware price risk
CEO Berat Çelik says the aim is to build exchange infrastructure for physical AI hardware, starting with GPUs. He argues that resale prices of physical GPUs can move differently from rental prices for compute capacity, creating a separate price risk for owners and for institutions that finance these assets.
In 2027, Stoa plans to build infrastructure for financial products tied to the value of GPU hardware and to extend its marketplace and pricing tools with instruments for managing hardware price risk. CTO Kaan Yiğit notes that verification, offer collection, payment and transaction records sit in a single system, and that the price index draws on that data.
212 Regional Fund Partner Kıvanç Aydın says GPUs weigh more heavily on company balance sheets as AI infrastructure spending grows, yet trading remains fragmented and pricing opaque. He says Stoa's goal of producing reference prices from marketplace transactions, and over time enabling hardware financing and price-risk management, weighed in the investment decision.
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