PowerUp Money Raises $10 Mn to Build an AI Wealth Manager
Bengaluru wealthtech PowerUp Money has raised $10 million led by Flourish Ventures to grow its AI-driven wealth management and managed advisory business in India.
Bengaluru-based wealthtech startup PowerUp Money has raised $10 million (about ₹95 crore) in a round led by Flourish Ventures. Existing investors Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures and DeVC also participated.
The company plans to use the money to expand its AI-led wealth management offerings, scale its managed advisory business and build personalised financial planning tools for Indian investors. It wants to move beyond mutual fund advisory and become a full-stack financial planning platform.
"AI makes it possible to deliver a much more comprehensive, wealth-manager-like experience digitally and at a fraction of traditional costs," founder and CEO Prateek Jindal said. He added that a significant portion of the investment will go towards an AI-powered wealth manager offering personalised planning and ongoing portfolio guidance.
Traction and new products
Jindal, who also cofounded fintech company Uni Cards, launched PowerUp in 2025 to help people manage mutual fund portfolios. The company says it has more than 15 lakh customers tracking mutual fund portfolios worth over ₹2.5 lakh crore on its platform. Its PowerUp Elite advisory subscription has more than 1 lakh paid members.
The first step in the new strategy is Elite Prime, an end-to-end digital wealth advisory service. It includes an AI wealth coach and personal assistant that factors in a user's financial goals, risk profile and existing holdings to help manage portfolios and support investment decisions.
PowerUp also wants to bring its managed offering, Infinite, to a wider customer base. Infinite is aimed at investors who want more hands-on support and combines financial planning, portfolio construction, multi-asset allocation, goal-based strategies, ongoing portfolio management and a dedicated adviser. The company says Infinite has reached nearly ₹500 crore in assets under management roughly nine months after launch.
The round signals continued investor interest in AI-assisted advice for Indian retail savers, a segment traditionally served by human wealth managers at higher cost.
Apps worth a look
SUMO: the number puzzleTap the right tiles, add them up, hit the target. Easy to learn, hard to master. Free, for all ages.
Dialo: learn languages by speakingTalk to an AI conversation partner; every sentence comes back corrected and explained in your language. 9 languages, A1 to C2.
ediviewer: read EDI files like documentsOpen EDIFACT and X12 messages, see every segment explained, convert to JSON/XML, export PDF and Excel. Runs locally, no upload.
More from this day
See all →
Binance Hackers Swap Stolen Solana Tokens for Bitcoin, Chainalysis Says
Apple Makes Developers Disclose Location Sharing and Dating Features
EveryWill: Free Wills Platform Draws $2B in Charity Pledges
