Meta brings its Muse AI agent to Apple Watch and Wear OS

What Muse does

Muse competes with dozens of other consumer AI agents. Users can connect their accounts to manage email, meetings and bills, and the agent can also book reservations, order groceries, set goals and make purchases. The avatar can be customized to look like a person, an animal or another kind of character.

Meta has added features quickly. A few days ago it introduced Spaces, dedicated conversations around specific topics that Meta describes as "custom experiences", mini apps built on the fly. They appear in the sidebar of the Muse interface and open a focused conversation in which the agent works toward a particular goal for the user.

Last week, Meta also let users in the U.S. video chat with their Muse avatar. According to Meta, Muse uses "subtle expressions and gestures" that reflect the tone and context of the conversation. The agent cannot actually see the user, but it hears them and responds in real time.

Strong early traction

Shortly after launch, Muse became one of only 12 mobile apps to pass 10 million U.S. downloads within its first 40 days on the App Store. Threads, in July 2023, was the most recent app to reach that milestone.

With the smartwatch versions, Muse now reaches the wrist on both major platforms, putting the assistant within reach throughout the day.