Auchan Groceries Come to Pyszne.pl App in 96 Polish Stores

Auchan is bringing its grocery range to Pyszne.pl, one of Poland's most popular food delivery apps. The service is due to launch in November and will initially cover 96 stores across the country.

The partnership lets customers shop from selected Auchan locations directly in the Pyszne.pl app. The rollout is gradual, and by next month the service is expected to reach almost 100 stores. For shoppers, the appeal is convenience: search for a product, add it to the basket and pay in the app, exactly as with a regular takeaway order.

Wide range, fast fulfilment

The offer is expected to include roughly 8,000 to 10,000 products, although availability depends heavily on the store. Categories include vegetables, fruit, bread, dairy, cheese, meat, fish, frozen food and drinks. The range also covers cosmetics, hygiene products, items for children and pets, and even ready meals.

Orders are assembled in about 30 minutes. A courier then delivers them to the door or the building's entrance, depending on the delivery settings chosen by the customer. The total time from confirming an order to delivery should be around one hour.

Promotions planned

From November, the Auchan and Pyszne.pl cooperation is also set to bring promotions aimed at customers who order through the app or the website. That should give shoppers a chance to save some money. At least at the start, such offers may well be designed to make ordering more attractive than shopping in a physical store.

Auchan has offered online shopping through its own website for some time. Adding Pyszne.pl puts its groceries in front of an audience that already uses the app daily for meals, and it gives customers a second, faster route to home delivery.