Yandex Market Launches 24/7 Live Shopping Streams in Its App
Yandex Market has started round-the-clock live streams where hosts demonstrate and sell products in its mobile app. Bloggers can earn 5–6 thousand rubles an hour.
SUMO· the number puzzle
Dialo· learn languages by speaking
ediviewer· read EDI files like documents
giftdetect· the right gift in minutesYandex Market has launched around-the-clock live broadcasts in its mobile app, where hosts demonstrate products and viewers can buy them on the spot. According to the company, bloggers will host the streams at first, and marketplace sellers are expected to join later.
The platform says a host currently earns 5–6 thousand rubles per hour on average.
How the streams work
The app now has a dedicated feed of broadcasts, available from the main screen of Yandex Market. Users pick a stream, see the product in action and ask the host questions in the chat. They can also request a close-up of a device.
A link to a selection of the featured products is placed under each broadcast. Viewers can open an item they like and place an order without leaving the app.
Pay is not tied to sales
Hosts are paid for preparing and running the stream. The number of purchases made during the broadcast does not affect the payout, according to Yandex Market.
That model lowers the risk for bloggers, who are paid for their time rather than for conversion. For the marketplace, it is a way to build up a steady supply of live content without waiting for sellers to get ready.
In the next stage, sellers will be able to join the broadcasts. They will be able to show products in use, talk about their brands, present promotions and answer shoppers' questions directly. The company has not given a date for when seller streams will open.
Apps worth a look
SUMO: the number puzzleTap the right tiles, add them up, hit the target. Easy to learn, hard to master. Free, for all ages.
Dialo: learn languages by speakingTalk to an AI conversation partner; every sentence comes back corrected and explained in your language. 9 languages, A1 to C2.
ediviewer: read EDI files like documentsOpen EDIFACT and X12 messages, see every segment explained, convert to JSON/XML, export PDF and Excel. Runs locally, no upload.
giftdetect: the right gift in minutesPick who it is for, the occasion and their personality. The search engine reads product descriptions from local shops and ranks what fits. Free, no sign-up.
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