X video clip tool lets you cut any video and repost the best bit

There is money in it too. According to the report, creators and people who post clips can earn from views through X's original content rewards programme, which pays eligible creators based on how much engagement their posts get.

Why is X adding a video clip tool?

Cutting long videos into short ones has become a standard tactic. Influencers and brands use it to pull in views, and some hire specialist companies to produce and manage the clips as part of marketing campaigns. X wants that work to happen on its own platform, and it is aiming at TikTok and YouTube while it does.

The clip tool fits a pattern. X now allows long videos, and paid subscribers can post long articles that blow past the old character limit from the Twitter days. This year it also added "exclusive topics", which let creators put parts of their posts behind a paid subscription, plus a live streaming studio and a $1 million fund for creators who stream live.

The aim, as the pieces add up, is to keep people on X for longer and give creators a reason to publish there first.