Wix says Base44 nears $250m in annual recurring revenue
Wix says its Base44 platform is approaching $250 million in annual recurring revenue, far above the $50 million target it set for the end of 2025.
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giftdetect· the right gift in minutesWix says Base44 is close to $250 million in annual recurring revenue (ARR), a figure that dwarfs the company's earlier forecast for the product.
The company had previously projected that Base44 would reach $50 million in ARR by the end of 2025. If the new figure holds, the product is now at roughly five times that earlier target.
Why the number matters
ARR is the metric investors watch most closely for subscription businesses, because it shows how much predictable revenue a product would generate over a year at its current run rate. Passing the original milestone by such a margin suggests demand for Base44 has outpaced what Wix itself expected when it set the goal.
For Wix, the figure gives the company a growth story beyond its core website-building business. A single product approaching a quarter of a billion dollars in recurring revenue is a significant contribution for a company of its size.
What to watch
The announcement is a headline figure, and the company has not provided further detail in the material available here. Questions that remain open include how the revenue splits across customer types, how quickly it is growing from here, and how Wix plans to fold Base44 into its wider product line.
Investors and competitors alike will likely look for the next set of company results to see whether Base44 keeps up this pace and whether the $250 million mark is passed. Until then, the claim stands as Wix's own statement of the product's performance.
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