AutomotiveNov 9, 2026, 8:26 PM UTC·1 min read

Samsung and Hyundai Motor Group Deepen Mobility Ties, Eye Physical AI

Samsung hosted 177 Hyundai Motor Group executives and guests at its Seocheon training center, signaling a push to extend auto-parts ties into physical AI.

Executives from Samsung and Hyundai Motor Group gathered at an event with displays of automotive chips, batteries and displays. — Image: 미래를 보는 창 - 전자신문

Samsung Group and Hyundai Motor Group are strengthening their strategic partnership to get ahead in next-generation mobility, and they plan to explore cooperation in physical AI beyond today's automotive electronics business.

On Monday, Samsung held an "HMG Appreciation Day" at the Samsung Electronics Seocheon training center. A total of 177 people attended, including executives, directors and spouses from affiliates of both groups. It was the first time Samsung has hosted a large-scale invitation event for another major Korean conglomerate.

Built on existing parts supply

The two groups already work together on core vehicle components: Samsung Electronics supplies automotive memory, Samsung SDI makes EV batteries, and Samsung Display provides OLED panels. Samsung SDI and Hyundai Motor signed their first EV battery supply deal in 2023. Samsung Group chairman Lee Jae-yong and Hyundai Motor Group chairman Chung Eui-sun met twice in 2020 to discuss mobility cooperation, and the relationship between the founding families goes back decades.

The next step is physical AI. Combining Samsung's semiconductor and electronic-component technology with Hyundai's autonomous driving and robotics know-how could widen cooperation across future mobility and industrial sites, according to the report on the event.

What the executives said

Samsung Vice Chairman Jun Young-hyun called Hyundai Motor Group and Samsung "steadfast partners who wrote Korea's industrial history together." Hyundai Motor Group Vice Chairman Jang Jae-hoon said cooperation is expanding beyond electronics, audio and batteries into robotics and energy.

Samsung also set up an exhibition. Samsung Electronics' DS division showed advanced automotive chips, Samsung SDI presented solid-state batteries and cell and pack modules, and Samsung Electro-Mechanics showed camera modules for autonomous driving and automotive MLCCs. Samsung Display and Harman presented next-generation displays and central control units (CCU) for the shift to software-defined vehicles.

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Tags:samsunghyundai motor groupmobilityphysical aiautomotive electronicsev battery