OpenAI tests ChatGPT analytics hub for businesses in beta

Three core functions

Verified businesses get three main options. First, analytics: first-party data on impressions and clicks, shown per day in a graph. Second, they can enter company information, including products, opening hours and website details, which recalls Google Business Profile. Third, they can deploy a business agent. Owners supply the details the agent uses to answer company-specific questions, so they control the context of responses to business queries.

That should give brands more say over an accurate and current presentation in ChatGPT. The environment matters: the service counts 1.2 billion users per week and, by its own account, has reached 20 percent of Google's search volume.

Limits of first-party data

The numbers have limits, though. Without prompt analysis, a competitor comparison or rankings, impressions and clicks say little on their own. To judge performance against rivals and explain swings, third-party data from other tools remains useful.

SEO expert Matthäus Michalik makes the same point on LinkedIn. In his view, prompt tracking does not become redundant, quite the opposite: without prompts, nobody knows where impressions come from, and only both together show whether a GEO strategy works.

OpenAI has not announced a launch date.