Memora raises €1.7 million to digitise Europe's cemeteries

Doing the work itself revealed a larger opportunity: better technology for the people who run cemeteries. Today, cemeteries buy the platform and their own gardeners carry out the work. Toft-Nielsen says the product is developed together with cemetery managers, gardeners and families.

How the platform works

Managers plan and assign tasks, gardeners document their work through their phones, and families receive photographs and community updates when a grave has been cared for. Relatives can also share memories of loved ones on the platform.

Memora already uses AI to turn gardeners' work into updates for families, which cuts administrative effort while improving communication. The company says it is bringing modern technology, geospatial tooling and AI into an industry still dominated by manual processes.

Expansion across Europe

With the new capital, Memora plans to take its approach to cemeteries across Europe, where millions of grave plots are still managed through manual and fragmented systems.

"The opportunity isn't just to replace paper with software," said Evans. "It's to rethink how an entire industry operates." Rolf Pedersen, managing partner at True Collective, said the team has turned former competitors into partners by listening to cemeteries, and that with Evans on board, "Denmark is only the beginning."