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Startups·1 min read

Kutumb Parent Primetrace Posts Rs 405 Crore Income in FY26

Primetrace Technologies, the Bengaluru company behind Kutumb and Crafto AI, tripled its operating revenue to Rs 386 crore in FY26 as net profit rose nearly sixfold.

Primetrace Technologies, the Bengaluru-based company behind the consumer apps Kutumb, Crafto AI, Tarot AI, Sundar AI and Polo, closed FY26 with a sharp jump in both revenue and profit. Its total income reached Rs 405 crore, and net profit rose nearly sixfold over the previous year.

Revenue triples

According to its standalone financial statements, Primetrace's revenue from operations climbed to Rs 386 crore in FY26 from Rs 123 crore in FY25. That is roughly a threefold increase in a single year.

The company runs a portfolio of consumer-focused apps, including Kutumb and Crafto. It follows a freemium model: core features are free to use, while revenue comes mainly from paid offerings layered on top of the free access.

Why it matters

Profitable growth at this pace is relatively unusual among consumer app companies, many of which prioritise user growth over earnings. Primetrace's results suggest its freemium approach and its widening app lineup, which now includes several AI-branded products, are converting users into paying customers at scale.

The filings do not provide further detail in the information available here, such as the exact net profit figure or a breakdown of revenue by app. Those numbers will show which products are driving the growth, and whether the AI-led apps are contributing materially alongside the older Kutumb and Crafto franchises.

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Tags:primetracekutumbcrafto aify26freemiumindia

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