Huawei OSTA Sub-Brand Leak Points to Phones, Tablets and Chips

What the filing covers

Huawei applied to register OSTA under international class 9, and the application has not yet received final approval from China's intellectual property office. That class spans a wide range of electronics, including laptops, storage units, keyboards and mice, computer peripherals, printers and motion sensors, alongside other smart products.

The leaks say Huawei plans to build out the sub-brand with a new series of devices that pair leading specifications with affordable pricing. The brand is expected to target a broad audience across smart-device categories.

Two phones so far

So far, two models have surfaced under the name: the OSTA O1 and the OSTA O1 Pro. The O1 is expected to be a phone with a quad-curved display and a circular camera design. The O1 Pro may arrive with a wider design, competitive specifications and a relatively higher price.

Both devices are expected to be announced together soon, though full pricing has not been revealed.

For buyers, the pitch is notable: flagship-grade hardware at lower prices would put the sub-brand in direct competition in the mid-range and upper mid-range, where Chinese makers are already fighting hard. A filing that includes chips also suggests Huawei wants to keep more of its hardware stack in-house.

Huawei has not officially commented on the OSTA devices or a launch date. Until it does, the specifications, positioning and pricing should be treated as unconfirmed, and further leaks are likely as the launch approaches.