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Hardware·1 min read

Google Pixel Tag Tracker Goes on Sale for $29.99

Google's Pixel Tag is now available for $29.99, or $99.99 for a four-pack. It works with Find Hub and adds UWB and Bluetooth 6.0 Channel Sounding.

A small oblong Google Pixel Tag tracker shown next to a smartphone running the Find Hub app.
Image: The Verge

Google's Pixel Tag tracker is now on sale. A single tag costs $29.99, while a four-pack is discounted to $99.99, putting it in the same price range as Apple's AirTag 2. Google first announced the device in August.

The tag is built for Google's tracking network and the Find Hub app, which was renamed last year. It arrives after years in which Android users relied on third-party trackers from companies such as Samsung, Motorola and Pebblebee.

Design and battery

At 0.4 ounces, the Pixel Tag is slightly lighter than the AirTag 2. Its oblong body is longer than Apple's tracker but a bit thinner. There is no hole for attaching it to keys or luggage, so you will need an accessory to tether it to an object.

Unlike Apple's AirTags, the Pixel Tag has a button. Pressing it makes the tag play a sound, which helps if you have lost your phone rather than the tracker.

Google says a single CR2032 coin battery lasts for more than a year. An IP67 rating means the tag is dustproof and can survive a shallow dunking.

Precise finding

The tracker supports ultra wideband (UWB) and Channel Sounding through Bluetooth 6.0. Android phones with a UWB chip can show both the exact distance and direction to the tag in Find Hub once you are nearby. Bluetooth Channel Sounding is limited to distance only.

The Pixel Tag works with phones running Android 9 or later. To use Find Hub's precise locating features, though, your phone needs a UWB chip or support for Bluetooth 6.0.

Apps worth a look

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Tags:googlepixel tagfind hubtrackeruwbbluetooth 6.0

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