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Hardware·1 min read

Google Pixel Tag launches in only 8 countries, none in the EU

Google's new Pixel Tag item tracker will go on sale in just eight countries at launch, and the EU isn't among them, even though the UK is.

A small Google Pixel Tag item tracker attached to a set of keys on a table.
Image: اليوم السابع
SUMODialoediviewergiftdetect

If you live in Europe and were eyeing the new Google Pixel Tag, bad news: you can't buy it at launch. Google has published the country list, and it is short.

The Pixel Tag is a tracker for lost items that works with Android's Find Hub network. At launch it will be sold in eight places: Australia, Canada, India, Japan, Singapore, Taiwan, the United Kingdom and the United States (Puerto Rico excluded). By comparison, the Pixel 11 phones and the Pixel Watch 5 are sold in about 24 countries.

The most noticeable gap is the European Union. No EU country is on the list, while the UK is, and Google hasn't said when sales might expand.

Will Pixel Tag work in countries where it isn't sold?

Google says that not being on sale in a country doesn't necessarily mean the tag won't work there. Travellers will most likely be able to use it abroad, but the company hasn't officially confirmed that.

Is it worth buying a Pixel Tag from outside the official markets?

There's a catch. Buying the tag from outside the approved countries may leave you without Google's warranty.

The list isn't necessarily final. Google may add more countries later, but for now these eight are the only markets where it confirms the tag is available.

Apps worth a look

SUMO: the number puzzle

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Tags:googlepixel tagfind hubtrackerandroid

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