Fuji TV to Use Generative AI in All Its Dramas by October 2027
Fuji TV says it will be able to use generative AI in every drama it produces by October 2027, after cutting effort in some video processes by up to 80%.
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ediviewer· read EDI files like documents
giftdetect· the right gift in minutesFuji Television announced on November 5 that it will build a production setup allowing generative AI to be used in every drama it makes by October 2027. Starting with the October 2026 season, the broadcaster will designate at least one drama per season as an "AI-enhanced slot" to push adoption forward.
The company says some video production steps have already seen workload fall by as much as 70 to 80 percent compared with conventional methods. It stressed that this figure comes from tests of specific processes and does not represent savings in overall production cost or labor for a whole series.
Lessons from the AI Sandbox
The plan draws on results from the AI Sandbox, an experimental base opened at the company's Wangan Studio. It began operating in September under the AI Center, an in-house body created in July to promote AI use. Drama and technical staff work with AI firm ANDENT, based in Shibuya, Tokyo, to test generative AI on real productions.
Generative AI is already used in several titles, including the currently airing "Kyumei Byoto 24-ji". Directors use it to visualize the images they have in mind before shooting so staff can share a picture of the finished result. It also helps with detailed processing of medical scenes and with depicting accident sites that are hard to film live. In the first episode's explosion scene, the team generated a fictional aerial-style landscape and composited smoke into it.
Combined with traditional VFX
Shinya Masaki, technical lead of the AI Sandbox, said not every shot is made with AI. The team combines it with conventional VFX and picks the method that suits each work. Daisuke Nagashima, a department head at the drama and film production center, said generative AI can help with scenes that are difficult to shoot because of location, weather, legal or safety constraints, and expressed hope that it will widen the range of visual expression.
Fuji TV plans to extend the effort to video-related companies within its group, aiming for AI capability across the entire group in fiscal 2029.
Apps worth a look
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