Electra Raises Prices for Legacy Boost Subscribers in France

What changes for Boost customers

Boost costs €9.99 a month and guaranteed a fixed rate of €0.29/kWh. For monthly subscribers, the plan stays active, but from 2 December 2026 the rate rises to €0.34/kWh at French stations, an increase of 17%. The email also announces dynamic occupancy fees indexed to the battery's remaining state of charge, and discounts at partner operators will become variable too.

Annual subscribers are told their plan will not be renewed when it ends, so the offer is set to disappear. Both groups are invited to switch to Electra+ Smart, priced at €4.99 a month, which gives €0.20/kWh off the price displayed in the app.

Why Smart may cost more

On paper, a cheaper subscription with a 20-cent discount looks appealing. But the discount applies to a dynamic price that moves with grid demand. Off-peak, at night or mid-afternoon, charging can drop below €0.20/kWh. At peak times, roughly 8–10 a.m. and 5–8 p.m., the base price reaches or exceeds €0.55/kWh, so the final bill after the discount climbs to €0.35 or €0.39/kWh or more.

High-mileage drivers and those without a home charger who rely on public stations for commuting are the most exposed, as losing the fixed rate amounts to a disguised increase.

A more competitive market

The fast-charging market has become denser and more competitive, and operators now all offer subscriptions or loyalty schemes such as cashback and discounts. Complaints are already rising on user forums, and some long-standing subscribers are looking at rivals such as Atlante and Izivia Fast, as well as supermarkets, which mostly compete on slow charging.

By reducing benefits for its most loyal customers, Electra risks sending them to competitors' chargers.