Aimer Farming raises NZ$3m to bring its grass data to beef farms

How the platform works

Aimer combines smartphone and satellite measurements with forecasts of pasture growth. Knowing how much grass is in a paddock and how fast it will regrow helps farmers decide where to graze their herd next, and whether and when they need to buy extra feed.

Founder and chief technology officer Dr Jeremy Bryant launched the company in 2023 in Hamilton. It now counts more than 800 dairy farms across New Zealand, Chile and the UK, where it launched in June. Farmers in the three countries have scanned pasture with their phones more than 500,000 times, while those on the satellite service can monitor paddocks remotely.

Why beef

Bryant said one of the biggest decisions farmers face is when to sell cattle. "Knowing how much grass is available, and what's coming, helps beef farmers plan how many cattle they can carry and when to finish them," he said. He sees a chance to help farmers sell at target weights instead of letting feed shortages dictate timing, and to aim for processor specifications and supply windows where premiums are available.

Over the past year Aimer has hired Casey Molloy as chief operating officer, Shane Nolan as chief revenue officer and Nitika Shah as head of growth and product marketing.

The raise brings total funding since November 2024 to around NZ$5.15 million. Cultivate first backed the startup in November 2025, following earlier investment from Sprout Agritech, Pacific Channel, NZVC, Agnition Ventures and the Erbacher family.