AINov 14, 2026, 12:37 AM UTC·1 min read

Meta Muse can now phone businesses for you in the US

Meta's Muse assistant will now ring restaurants, cable companies and insurers for you. It's open to paying US subscribers, though some people hang up on bots.

A person holding a smartphone while an AI assistant places a phone call to a restaurant on their behalf. — Image: Webrazzi

Hate being on hold? Meta's AI assistant Muse can now make the call for you. The feature, which phones businesses in the US on a user's behalf, is rolling out to paying subscribers, according to Alexandr Wang, Meta's AI chief.

The idea is simple. You hand Muse a task, and it calls to book a restaurant table, set up an appointment or sort something out with a cable company. Calls to insurance companies are also on the list of intended uses. Wang says the feature is built for exactly the calls people would rather not make themselves.

Meta first tried it in September with a small group of early users, who had to ask Muse for access. Now anyone with a paid subscription can ask Muse to call a business. In October, Meta employee Matt Schlicht shared a recording of Muse phoning a Volvo dealership and waiting 15 minutes on the line to get information.

How much does Muse cost?

Subscriptions start at $20 a month for a plan with 500 million tokens a week. Tokens are the chunks of text an AI model processes, and they work as the usage meter. A heavier plan gives 3 billion tokens a week for $100 a month. Meta said last month that Muse had passed 10 million users.

Do the calls always work?

Not always. Muse isn't the only assistant that can call businesses: Instinct and Google's Gemini offer similar features. But some businesses and receptionists hang up once they realize an AI is on the line.

Wang also said a recently added feature, creating a dedicated email address for Muse, will soon be available to free users too.

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Tags:metamuseai assistantphone callsalexandr wang