Osegi
Startups·1 min read

Mawsool Raises Pre-Seed Round for AI Sales Intelligence Platform

Riyadh-based Mawsool has closed an undisclosed pre-seed round to build its AI-powered B2B sales intelligence platform and expand across Saudi Arabia and MENA.

A sales team in a Riyadh office reviewing an AI-powered dashboard of verified business contacts and leads.
Image: wamda.com

Saudi startup Mawsool has closed an undisclosed pre-seed funding round to develop its AI-powered B2B sales intelligence platform. Investors include Parachute16, Ghassan Halawa, THANAWI, Advanced Elements Co. and Abdullah Al-Dosari, alongside other backers.

The company, headquartered in Riyadh, was founded in 2023 by Osama Abdelhadi and Oday Ali. Its platform helps businesses identify prospective customers, access company information and verify contact details, with the aim of cutting the manual work involved in sales prospecting.

A database of more than one billion contacts

Mawsool says its database holds well over one billion verified business contacts. Sales teams can use AI-powered search and data verification tools to find potential clients and streamline lead generation and customer acquisition. The database size has not been independently verified.

The pitch is familiar from sales intelligence tools elsewhere: reliable contact data and faster prospecting. Mawsool is positioning itself for companies in Saudi Arabia and the wider region, where it is building its offering.

What the money is for

The new funding will go toward further development of Mawsool's technology and its sales intelligence capabilities. The company also plans to expand its reach across Saudi Arabia and the wider Middle East and North Africa region.

The round amount and valuation were not disclosed. For B2B sales teams in the region, the practical test will be whether the data quality matches the company's claims as the platform scales.

Apps worth a look

SUMO: the number puzzle

Tap the right tiles, add them up, hit the target. Easy to learn, hard to master. Free, for all ages.

Tags:mawsoolpre-seedsaudi arabiasales intelligenceb2bai

More from this day

See all →

More in: Startups

See all →