Listnivo Raises Second Round From FutureBright at $6M Valuation

Community of about 8,000 users

According to the company, Listnivo has grown through its invitation-based membership model and now has roughly 8,000 users. More than 12,000 lists have been shared so far. Members include artists, business people, academics, journalists, writers and athletes.

Institutions are also on the platform. Corporate accounts include Sabancı Holding, İKSV, Paribu Art, Yapı Kredi Kültür Sanat ve Yayıncılık, Arter İstanbul, Biletinial, MSA, Oksijen Gazetesi, Harvard Business Review Türkiye, Socrates Dergi and Neo Skola. They can share their own content and recommendations with users.

What the funding is for

Listnivo plans to use the investment for product development and a better user experience. It also intends to draw on FutureBright Group's expertise in data, insight and brand strategy. The group brings 16 years of data and insight experience and relationships with more than 1,100 brands, which are expected to support Listnivo's growth.

Co-founder Şebnem Alp Alkın said the partnership will contribute strategically as well as financially. She said the team will focus on developing the product, growing the community and taking Listnivo to international markets.

The company also aims to build a growing body of knowledge from users' lists and recommendations and use it to develop new suggestions and discovery features. It says it intends to protect user security and privacy while doing so.