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AI·1 min read

Apple Pushes Siri Toward an Agentic AI Assistant

Apple CEO John Ternus is reportedly pressing Craig Federighi to speed up Siri's roadmap, with app control in iOS 27.3 and third-party integration due in spring.

An iPhone showing the Siri assistant interface against a dark background with colorful glowing light.
Image: The Verge

Apple is under pressure to turn Siri into a genuinely agentic assistant. According to Bloomberg's Mark Gurman, CEO John Ternus is pushing AI chief Craig Federighi to accelerate the Siri roadmap and deliver a powerful agent that can compete with OpenAI's Dots and Meta's Muse.

Federighi has reportedly delivered a working version of Siri AI on a very short timeline. Still, Apple has no illusions that it is keeping pace with its rivals, Gurman says.

Two upgrades in the coming months

Two significant improvements are expected soon. The first gives Siri fine-grained control over Apple's own apps, letting it rotate and crop images in Photos or organize tabs in Safari. Those abilities are expected to arrive with iOS 27.3.

The bigger change is integration with third-party apps, which Gurman says is likely to land later, in spring. That would allow Siri to place an order through Grubhub or book a dinner reservation through OpenTable, for example.

Beyond one-off commands

That is only the start. Apple is expected to push Siri toward handling ongoing tasks rather than single requests. Gurman notes that Dots, Muse and Grok can track goals, work out what needs to happen next and keep pursuing objectives without the user starting every step.

Apple ultimately wants to move in that direction, he writes, and he believes the company could make Siri more like an agent as early as next year. In his view, Apple has little choice given current consumer and market demands.

For users, the shift would mean Siri moving from answering commands to completing multi-step jobs across apps. Whether Apple can close the gap with competitors that already work this way will be tested by the iOS 27.3 release and the spring update.

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Tags:applesiriios 27ai agentsjohn ternuscraig federighi

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