Osegi
Mobile·1 min read

Apple Starts Charging for AI: $50 Intelligence Usage Packs

Apple has launched its first paid add-on for AI features: a $49.99 one-time intelligence usage pack, debuting in Logic Pro with more Creator Studio apps to follow.

Logic Pro on a Mac showing the Intelligence Features menu with an option to buy more usage.
Image: 9to5Mac

Apple has begun charging for expanded use of its AI features. The first "intelligence usage pack" is now available in the latest Logic Pro update, priced at $49.99 as a one-time purchase.

Until now, every Apple Intelligence feature has been free on Apple devices, although the company had said that would not last forever. Users can find the new option in Logic Pro by choosing Intelligence Features from the menu bar, then Show Usage, and finally Buy More Usage.

How the packs work

Unlike most AI services, which rely on subscriptions, Apple is selling extra capacity as a single payment, at least for now. According to Apple's terms, packs do not support Family Sharing and can be used only by the Apple Account that was signed in to iCloud at the time of purchase.

Unused usage rolls over from month to month and expires 12 months after purchase. Extra usage is consumed only after a user has reached their monthly limit for the relevant features.

What comes next

Logic Pro is currently the only app offering the packs. Apple is expected to roll them out to Final Cut Pro, Pixelmator Pro and the iWork suite as the remaining, already-announced Apple Creator Studio updates arrive this month.

For now the packs are limited to Creator Studio apps. A similar model could eventually extend to other server-based AI features such as Siri AI, Image Playground and the Photos editing tools, though Apple has not announced such plans.

For heavy users of Apple's creative apps, the change introduces a usage ceiling and a price for going beyond it. Occasional users should be unaffected, since the monthly allowance remains included.

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Tags:appleapple intelligencelogic procreator studioai pricing

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